Over the last 6 months or so, I have been introspecting and discussing the evolving role of the CMO in the context of the IBM CMO Study with Desi CMOs and B2C and B2B marketing professionals from all over the country. Many of these conversations inspired me to blog, tweet and comment on discussions around marketing ROI, social business in general and advocacy in particular, analytics, and the emerging partnership between marketing and IT which will give way to a new and improved role in the boardroom: the Chief Marketing Technologist. And the dialog is just getting started.
Today, IBM unveiled its latest Global CxO Study, this time with 1700+ CEOs. This is the 5th time the Institute of Business Value has conducted the Global CEO study and by now it has covered a whopping 5,000 CEO interviews stretching back to 2004. In India/South Asia alone, 66 CEOs were interviewed for this year's study.
