Over the last month, I visited several of our "geo expansion" locations, ranging from Colombo, where we have been for 50 years, and most recently Vizag, where we opened a branch just this week. It got me thinking about what it takes build a long standing and effective presence in a geo city location.
I recently heard about a leading beverage brand that dared to brand, wait for it...the Kumbh Mela in Haridwar. It painted rocks and boulders along the highway leading up to the Bathing Ghats, pasted banners on colorful auto rickshaws and offered a hot cup of the beverage to its travelers. Audacious for sure.
I recently heard about a leading beverage brand that dared to brand, wait for it...the Kumbh Mela in Haridwar. It painted rocks and boulders along the highway leading up to the Bathing Ghats, pasted banners on colorful auto rickshaws and offered a hot cup of the beverage to its travelers. Audacious for sure.
