Can you answer the No. 1 Q on the minds of most Desi CMOs?

"No conference on marketing today goes without a discussion dedicated to social media. But have these left the custodians of marketing any wiser?" was the opening line of a recent article published in the Business Standard Strategist last week. The cover feature also includes interesting perspectives from several Indian Marketing Leaders, including Shivnath Thukral of Essar Group and Abdul Khan of Tata Teleservices, amongst others. I also spent the last week at 2 separate conferences in Mumbai - Gartner Symposium and the Brand World Congress where social media took center stage, even in sessions that didn't major on the topic! Social Media is the talk of the town, for marketing and IT alike! So these conferences just drove home the key finding from IBM CMO Study that social media is the area where Indian CMO see highest marketing impact, yet feel the least prepared.