Cricket, Corruption...C What's Next?

When it rains, it pours - and the monsoon isn't even here yet! India won the Cricket World Cup last Saturday and this Saturday the government agreed to put up the Lokpal Bill which Anna Hazare championed - a landmark victory for the anti-corruption movement in India, presuming the bill passes by August. These 2 occasions brought 1.2 billion people together - all in one week! Its been such a treat to be on the ground watching all this unfold and watching people on the streets of all ages, castes, religions celebrate together! But setting my excitement and enthusiasm aside, I have to wonder whether it takes the magic letter "C' to get unite people - can people through as much passion behind, lets say "Climate Change" or "Children's Literacy"? What do you think will motivate people to Care?