Looking forward to TFM&A Technology and Marketing Debate

Later this week I will be moderating a CMO Panel at the Technology for Marketing and Advertising Conference - TFM&A India. While I have participated in several such conferences, I am particularly looking forward to the interaction I will be having with my fellow panelists on the topic "Driving Innovation Through Marketing + Technology Integration". Traditionally, innovation in marketing is typically used interchangeably with creativity and which most CMOs tend to leverage agency talent for (sometimes unsuccessfully). So, a topic that talks about the integration of marketing and technology to unleash innovation puts the responsibility of innovating flatly on the CMO and his/her team - which will require a change in the mindset and the skills in the marketing team. We will not just need to people who can manage and drive agencies, but also look at savvy marketeers who can harness the power of technology. By this, I don't just mean social media savvy marketeers who run facebook campaigns or self proclaimed mobile marketing experts who really do SMS spampaigns.