Seeking the Antidote to the Mono"P"olarization Epidemic

As everyone settles back into a work routine after a busy festival month in October, I see everyone gear up for their final big push for the year. I recently checked in with several dear friends, who are also Desi CMOs, many of whom I met at the iMedia Brand Summit in Goa a few months ago, and everyone is trying to balance an intensive travel schedule and intense annual budget planning sessions with their teams. We all know it takes a lot of stamina and ambi dexterousness to focus on flawless tactical execution and strategic planning! And all of this is just part of 1 of the 4 "P"'s of our job - Promotion!!!