tag:blogger.com,1999:blog-994741050593614382.post4902530161686692807..comments2022-11-03T13:23:13.019+05:30Comments on The Desi CMO: Is Social Advocacy the Goldilocks zone for Marketeers?Virginia Sharmahttp://www.blogger.com/profile/18135606079044832230noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-994741050593614382.post-42533114814799537762012-07-15T10:52:23.757+05:302012-07-15T10:52:23.757+05:30Interesting read. Especially about someone turning...Interesting read. Especially about someone turning off the tap. IBM has 450,000 of the brightest employees around the globe. Imagine if you could only advocate the IBM value through these 450,000 employees. Lets do the numbers, 450,000 employees who could influence at least 10 more people via any medium (social media included), you have 4.5 million advocates of IBM.<br /><br />It then doesn't matter who turns the tap on or off. Social advocacy is undoubtedly the holy grail but it has been around for decades even without social networks.<br /><br />The social networks could increase the multiplication factor. In the future, I see people being hired for their social clout as well. I have 'x' amount of followers on twitter, my klout score is 'y', I have 'z' amount of CxOs on linkedin. This property of followers will be invaluable.Tariq Ahmadhttps://www.blogger.com/profile/04610367314103682010noreply@blogger.comtag:blogger.com,1999:blog-994741050593614382.post-29337690030775931922012-03-17T16:26:57.092+05:302012-03-17T16:26:57.092+05:30I am really thankful to you for this great read!! ...I am really thankful to you for this great read!! You did a very great job, keep it up.<br />Thank you for this great information, you write very well which i like very much. I am really impressed by your post<br /><b><a href="http://www.mybizpromos.com/services/custom-services.html" rel="nofollow">Marketing Roi</a></b>Ashley Watsonhttps://www.blogger.com/profile/06934827678926096836noreply@blogger.comtag:blogger.com,1999:blog-994741050593614382.post-44432415140046780512012-03-17T16:12:25.386+05:302012-03-17T16:12:25.386+05:30Excellent insight. I was hoping and am positive th...Excellent insight. I was hoping and am positive that more thoughts and perspectives will come up 'Relevance'.....the holy grail Of marketing<br /><br />MaddyAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-994741050593614382.post-64580446975283737522012-03-17T16:11:47.860+05:302012-03-17T16:11:47.860+05:30I completely agree that Social advocacy is key for...I completely agree that Social advocacy is key for brands and its not just employees but our customers and consumers. I referred to them as Br@ndsumers in my post http://nishithmathur.wordpress.com/2011/10/24/brndsumers-consumers-driving-the-brandwagon/ but the idea was that brands need to faciliate the digital native sharing of thoughts. Idea of Brand relevance is essential since if its not relevant;brand mentions by netizens may not be positive which may harm the brand image. <br />Thanks for sharing your thoughts Virginia. They are always enlightening and insightful.. :-)Nishith Mathurhttps://twitter.com/#!/Nishith23noreply@blogger.com